The average attendance per show was 72,459, accounting for closed off areas and floor seats, according to QuestionPro data. The survey did not take into account whether respondents bought one ticket or multiple tickets.
The average price of pre-sale and first sale tickets was $455.78, and Swift has 68 shows total in North America. The estimated totals are the latest example of the incredible demand for entertainment and experiences that has helped boost the economy, and more specifically, is a staggering show of Swift’s star power and influence on local US economies. That unprecedented total represents primary ticket sales for the US shows that Swift just concluded in Los Angeles, plus a second North American leg coming next year. The tour could gross $2.2 billion in North American ticket sales alone, according to August survey data from research firm QuestionPro provided to CNN exclusively. Taylor Swift’s era-defining “Eras” tour is flying like a jet stream, high above the music scene - by billions of dollars.
